Good Housekeeping

As Senior Art Director at Ives Advertising,  Carrie had the pleasure of designing a new site for Good Housekeeping. The new editor in-chief at the time wanted to make a bold impression on their audience while keeping the site welcoming and familiar. The design was Inspired by the warmth of home, hand used rich patterns and picture gallery imagery. The color and type palettes are lively, yet user friendly. The site signaled a bold new direction in the presentation and creation of online content for this iconic brand.